Place branding is becoming increasingly important for cities, regions and countries, both to secure a position in the competitive global economy, and to inspire and instigate local pride and attachment. Having the right place branding strategies, tools and methods is vital to gain successes in the marketing and branding of a place.
We believe that you, like us, do this for the love of place, because…
…places are hugely important to people
…our identity and sense of opportunity are formed by where we’re from and where we live
…you can and should aim to improve the perceptions of your place, it is good for you
…the future may even make history if we all get it right
Phønix – The International Place Branding Panel was set up for one simple purpose: to help guide you through the complex process of branding your place.
We work together with different shareholders and stakeholders, offering a variety of customized place branding services. We can be commissioned directly by local, regional and/or national authorities, by an independent place branding institution or an agency running the place branding process for a specific place.
The members of the panel hold numerous references from place branding projects all over the world. The composition of the panel is highly flexible and can be moulded to fit the specific issues that are relevant to your place.