Niclas holds an MBA from the Stockholm School of Economics, majoring in International Business and Industrial Marketing, with a minor in Development Economics. He has developed vision and creative brand strategy programmes for places, government departments, the UN and corporate clients in Asia, India, Middle East and Europe. Niclas has led the entire spectrum of branding programmes, from research to strategy development, to design and communications. His personal quest to have been to as many countries as he is years old keeps him on the road.
The ITC is a UN organisation based in Geneva helping less developed countries with export promotion strategies. Niclas developed a number of missions in the Middle East for Ministries of Trade and Industry including a business programme for Egypt enabling SMEs to profit from the internet. In another mission he established a Nation Branding Round Table for Jordan with key public and private sector stakeholders; conducting international best practice reviews, brand architecture mapping and analysis, and brand scenario planning.