Martin studied Human Geography & Planning. He specialized in the marketing and branding of places as instruments for urban and regional governance. As a researcher and lecturer he is involved in the establishment of place branding and place marketing as an academic topic. As an advisor he’s been involved in more than 50 projects spanning small rural towns to large metropolitan areas and interreg projects. He’s been to more than 600 towns and cities and is keen to visit more.
Said about Martin: “Martin offers singular clarity into how to approach a problem, a project, or programme of work. He is clear in goal-setting and applies a rigorous methodology to ensuring the objective is met. An insightful and passionate speaker with a comprehensive knowledge of his topic and a knack for asking the questions nobody else does.”