Place Branding Expert David Adam

David Adam


diplomat, political scientist

David studied political sciences and specialised in international relations. In his career he has worked in public policy formation, specialised in the economic development of cities and regions, and built cultural diplomacy initiatives between the UK and China. David has worked on high visibility place brand projects at the Olympics for London and Beijing. He writes and speaks on trends within globalisation and their impact on places.

Said about David: “David is that rare combination of a great thinker and even better doer. He has the ability to conceptualize strong marketing ideas and then deliver on them. He overcomes challenges through creative problem solving, outstanding stakeholder management, and plain hard dedicated work.”

Following the economic crisis of 2008, the Mayor of London set out to ensure that London’s reputation as a global financial centre remained resilient. David was commissioned to establish a shared promotional agenda across London’s multiple business and cultural stakeholders and to develop the ‘London Brand’. He advised on the establishing of the Promote London Council, and engaged senior business stakeholders to develop a strategy for London’s long-term marketing and promotion. This resulted in the creation of the Mayor’s promotional body for London – London & Partners.
The African-Caribbean Business Experience group commissioned David to develop a major business expo during London Olympic Games, repositioning African & Caribbean countries as a viable business and investment destination. The project was the largest business event taking place during the Olympics. Hosted at the Grosvenor Hotel in Park Lane over three days, we were engaged to develop the content and to ensure that the African story shifts from being a ‘good cause’ to a viable business investment opportunity.
David was invited by the Mayor of London to design a brand positioning statement for London at the height of the Olympic Games. Examining future trends, their impact on cities and London’s role in the global economy, the debate series brought leading thinkers and business people together to make an intellectual contribution to the Cultural Olympiad.
As part of the Cultural Olympiad of the London 2012 Games, we were invited to organise a major art exhibition on behalf of the Chinese Ministry of Culture. 500 pieces of Chinese Art were displayed for one week at the Barbican Centre in London. The opening ceremony featured a performance by the world famous Chinese pianist, Lang Lang, was attended by many distinguished guests from London government, and was opened by the Chinese Ambassador to the UK.