Mariette graduated in Political Science and Government at the Stellenbosch University in South Africa. She is an international destination and tourism marketing leader, a writer and public speaker on responsible tourism, destination marketing, brand innovation and digital strategy, with special experience in how places can win benefits from hosting major events. She works with brands and destinations within and beyond South Africa always seeking to unlock their full potential, pursuing her passion for innovative, people-centred marketing and tourism by unpacking global consumer trends and new markets.
Said about Mariette: “Mariette has produced ground breaking and internationally recognised work in city tourism marketing. Through her leadership and vision she has delivered significant projects in complex markets. She has a unique and innovative understanding of what makes and keeps visitors interested and excited, as well as translating this into digital strategies.”